About Irmina Paplaczyk
I’m a brand strategist and graphic designer, who had an opportunity to work for a number of international brands both as part of London marketing agencies and as a freelancer, working in startup environments and successfully developing brands’ visual identity and tone of voice.
I have over 8 years of experience in Marketing, Branding and Content Creation for fashion, FMCG and IT sectors. I know how to succesfully create an editorial mission, vision and voice as well as develop and implement strategies and align editorial and business goals.
My Latest Projects
VISUAL IDENTITY AND TONE OF VOICE INCLUDING WEBSITE DESIGN - SOFTWARE HOUSE
Based on newly established brand positioning this project focused on creating a new and fresh visual identity for a software house.
This included creating a brand book as well as new website design.
BRAND POSITIONING, VISUAL IDENTITY AND TONE OF VOICE - CYBERSECURITY
The project aimed to create a new positioning visual identity and a tone of voice for a cybersecurity brand - CypherDog.
This included creating `a new website, and a number of social media channels.
As an addition there was a need to create a separate visual identity for companies token CDOG.
BRAND CREATION - FASHION RENTAL APP AND APP GUIDE
I've created a whole visual concept for a sustainably-led fashion rental app based on subscription model as well as an app guide folder.
This project included naming, logo and brand visual identity creations well as creation of a brand book that aimed to guide the user through the app experience.
NEW STRAPLINE - CLOTHING BRAND
I was a part of the team developing new strapline for a well known streetwear brand. With an ambitious goal of becoming the next big brand within the its portfolio, Napapijri needed strategic clarity to help drive its growth. The challenge was to to clearly articulate the brand’s purpose and to carve out an ownable territory that would set them apart from competitors.
BRANDING AGENCY - PROMOTIONAL MATERIALS
It was a freelance internal project for a branding agency. I was requested to develop interesting and quirky printable promotional materials for a branding agency attending trade shows.
I developed them in a postcard format with past client list on the front side and exploration of agency tools and achievements on the back.
SUSTAINABLE PRODUCT REFIL POP-UP STORE
Unilever collaboration that aimed to develop based on consumer and market research a sustainable product refill pop-up space for the UK market.
This project required creating a 3D model of the store space using sketch-up and virtual reality.
BRAND POSITIONING, VALUES AND BRAND PERSONALITY - SOFTWARE HOUSE
Project with Band[IT], a newly established software house that aimed to uncover brand values and personality in order to create optimalised brand positioning.
Desk research followed by 1-on-1 interviews with stakeholders and strategic workshops led to creating strategic recommendations for a brand.
BRAND BOOK - CLOTHING BRAND
Brand book creation for a clothing brand Napapijri. The book needed to tell their brand story and communicate their brand values and personality both verbally and aesthetically.
We created a brand book which went against the the rules of standard format and grid style layouts by being playful with imagery and type layouts.
Playing with scale, format and pattern to create intrigue.
Contributors
Emma Noble
Elephants Can’t Jump
VISUAL IDENTITY AND TONE OF VOICE - CLOTHING BRAND
I was a lead on this project collaborating with both the start-up womenswear brand and London-based PR agency.
The challenge was, based on interviews with owner and designer of the label, to create a unique identity and tone of voice for brands' social media channels.
PHOTOGRAPHER - CLIENT DECK DESIGN
Project completed for a London-based PR agency representing creatives from different fields.
Client facing deck was to represent a photographer entering a UK market.
NEW PRODUCT LAUNCH - LOW ALCOHOL FRUIT CIDER
I was a part of the team that worked with Aspall cider and Molsoon Coors on research regarding new market needs in beer and cider sector. As a result of market research a gap in the low alcohol cider market was uncovered. My team assisted in launching a new Pip & Wild fruit cider to the UK market. Our work included naming, logo creation, visual identity, glassware project as well as overseeing product pre-launch photoshoot.
BRANDING AGENCY - NEW SECTOR EXPANSION PROPOSAL AND DECK CREATING
Project in collaboration with a branding agency exploring a new sector expansion.
Project explores British shirtmakers market, predicts changes within the sector proposing a business plan to monetise future changes by tapping into the sector with tailored branding offer.